The age range of the audience I have chosen to aim my product towards is 15 – 20 year old males who I have chosen to aim my product at due to the theme of the project being Old Western which generally holds a large amount of violence and explicit behavior which is present in games such as red dead redemption as well as the majority of male gamers in this age range taking part in playing action and adventure games alongside many shooters and combat games. I have also chosen this age range as men of this age are more appreciative towards a games story line and graphics as well as being more patient to learning the games mechanics rather than the children who would rather rush straight to the point without any development. Males of this age range tend to be more interested in open world action adventure games such as assassins creed odyssey, skyrim whilst also linear shooters such as call of duty.
From the information I can take from this graph I can see that males of 15-20 are more likely to be captivated by loud, vibrant and exciting productions that are targeted towards their age range.
From this graph we can see how often a 20 year old male plays a video game which helps learn about how long their attention span lasts and what else they might be spending their time doing rather than just playing. Those at this age are more likely to focus on productivity as it gives greater satisfaction and is seen as the norm for this age, what we can take from this is that those in their 20s will not be as interested in a flashy, straight to the point violent shooter than those in a younger age range. To provide greater satisfaction and positivity for the product from this age range it would have to be heavily focused on being a hyper realistic and story focused experience that deeply impacts the player rather than just having an anti climactic game over every time they finish a stage. With the majority of 20 year olds playing a game every day 57% we can see that they likely all keep up to date with the latest releases and so with my product aimed towards their age range it will likely get picked up on their radar and keep them coming back to it once it has secured their interest.
For this next section I have found a graph presenting the favourite film genre of my target audience, what this shows us is that those in my age range are more likely to watch action and adventure films than any other genre. This information tells me what I genre I should focus my game around and what type of content I could include in it with some suggestions presenting ideas of weapons, locations and objectives which are all features of the action and adventure genre. Alongside this comedy also takes up 91% of the interest which provides me with the idea of including some comedic factors within my product that will draw out laughter from my audience.
The information that is presented to us here shows us that males make up the largest percentage of existing gamers holding at a solid 54% though the amount of those who call themselves gamers and take part in playing triple A titles varies as 40% of 18-24 year olds spend more than 3 hours gaming on mobile and tablet with many of those participating not identifying themselves as gamers mainly due to the stereotype that mobile gaming holds. The majority of those who are more likely to call themselves gamers are included in the 15-20 age range with most triple A titles released today being given a mature rating aimed towards 18+ or teen 15+-16+ showing us which group is more likely to purchase the product. Despite the average age of gamers being 32 for males this does not specify whether they are casual or hardcore gamers and so this presents the situation of how many of these people are a gamer or just a game player. The information taken from this allows me to narrow my audience down and pickout the ages who are more likely to associate themselves as gamers I wish to aim my products towards.
In this graph we can see the favourite colour of every age group which tells some specifics about the interests or personality of an individual of that certain age. In younger ages the colour blue and green are common favourites whilst as they get older the interest in red and purple grows whilst green seems to diminish alongside orange which becomes sandwiched between yellow and white. The colour purple can be felt as a comforting aura when traversing a web page with that background or a carpet and this seems to grow as people start to settle down seeking comfort making them more likely to seek enjoyment in their down time. The information I have taken from this graph will help me in the creation of my diorama as I can include the colours appropriate to my age range within my product so that it will have maximum impact although the colours will have to be implemented appropriately such as purple featured on a blanket or linen.
From this image we can see what products men like to buy and from the inclusion of products such as cards against humanity and a travel experience book we can tell that my audience would enjoy a game that includes dark and dry humour whilst also having an interesting setting that provides a good depiction of the real location. The presence of popcorn also hints towards them being inclined to enjoying a long cinematic experience that focuses heavily on a written storyline. The information here will help me with adding humour into my diorama whilst making it appeal aesthetically to the viewer.
In this image we can see the statistics presenting how many adults use the internet in the UK, this tells us how many members of our audience have access to the internet which also tells us how likely it is for them to take part in playing an online mode featured within the game as gamers who have an internet connection are greatly attracted to online modes as various games within the industry today tend to be focused towards honing a multiplayer experience whilst those who are disconnected find a single player mode to be more appealing whilst those who do have a connection also being captivated by this mode due to many not having the time or patience to deal with online matchmaking. The information gathered from this graph will help me in the creation of my diorama as I could include interactive online features for the audience to handle.
Profile Board
The audience that I am aiming my diorama towards are 15 – 20 year old males. These individuals hold a preference for rock and pop music whilst holding an interest for action and adventure media products such as films and games. For this section I have created a profile using google docs where I have posted a series of images presenting the interests and hobbies of this age group.
My profile board presents the interests of my age range including the games that they are most likely to buy as well as their social media usage and music tastes. This profile board helps me with my audience research as it helps me understand who I am aiming my product and gives me suggestions as to what type of content I could include within my diorama to greatly attract their grasp.
Level 3 Games Development Spencer Lee 